- 4.84% of Neura-enabled users made a purchase within 7 days of the campaign vs. only 1.8% of the control group.
That’s a 2.7x increase in completed purchases.
- 17.98% of Neura-enabled users started a session within 3 days of receiving the message vs. only 9.28% of non-Neura users.
That’s a 93% increase in the number of app sessions.
Average Revenue per User (ARPU)
ARPU for Neura-enabled users was 6.2x greater than the ARPU for non-Neura users.